Semiotics is the study of sign systems or images. Each person has a different view on what they see so the way one person sees an object/image, may be different to someone else's interpretation of the same object/image.
Semiotics allows media texts to be taken apart or de-constructed to show its meaning. Semiotics also shows that meaning develops at the simplest levels.
A signifier would be the word or object itself. A signified is the meaning to that particular person. This means that the signified would change from person to person. For example, 'rose' would be the signifier, where as a picture of the rose could be the signified.
A denotation is a single, basic or literal meaning from the original object, almost 'say what you see' points. A connotation is a suggested level of meaning from the object. The connotations often lead on from the denotations originally drafted from the object as well as having personal opinions involved. If someone sees an object negativity, this may come across or be reflected in the connotations.
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